Brand guidelines give a team shared standards for how a brand looks, sounds, and shows up across channels. They reduce guesswork, keep work consistent, and make collaboration smoother as more people contribute to marketing, web, and events.
At WIN, I developed a complete set of brand guidelines to define our visual identity, voice, and design system for everyday use. The document set clear direction on tone and messaging, including how we describe the organization and what we emphasize across communications. On the design side, I documented logo usage, typography, color hierarchy, imagery direction, and the repeatable layout elements that make WIN recognizable across touchpoints. I also included examples and templates so the guidelines were practical for quick execution, partner handoffs, and new team onboarding.
The result was a single source of truth that helped WIN stay cohesive across campaigns and event materials, improved speed and consistency in production, and supported a more elevated brand presence across digital and in-person experiences.
